With the arrival of industry 4.0, the boundary between physical and digital is blurring fast, paving way for deeper integration of automation & data in technologies and processes, in manufacturing products, selling them or in customer support. Customer behavior & expectations, however, are changing at even faster pace.
In such a highly dynamic environment, delivering an excellent customer experience becomes imperative to differentiate. Organizations in the manufacturing sector need to unlock the value of data in real-time and have a 360 view of customers to understand them and leverage it for sales planning, optimization to service customers & deliver experiences that matter.
The panel deep dives into the challenges specific to the manufacturing sector and discusses the best practices from integrating customer data for their unique view to gaining the right technology to shaping the desired experience.
Join the session and learn how to deliver a winning customer experience in industry 4.0
Head- Marketing & Ecommerce
Principal Solution Consultant
Oracle CX Cloud Solutions
TVS Motor Company
Consumer Insights Lead- South Asia & FMCG Lead- South Asia, Middle East & Africa,
VP & Head Marketing-CVBU
Mahindra & Mahindra
The changing customer expectations in a highly dynamic environment
Ever-increasing significance of exceptional customer experience in the manufacturing sector
The challenges in delivering a frictionless customer experience
The roadmap to design a customer experience strategy for competitive advantage
The behaviour of today’s consumers is taking a drastic shift in terms of changes in their priorities and preferences, budget allocation, and it is impacting their short and long-term expenditure and purchase decisions. The uncertainty of the environment has made these shifts more volatile than ever.
Therefore, to manage the changing consumer preference & expectations for keeping the recessionary trends at bay; business planning, today, requires much smarter and effective business strategies based on a highly efficient real-time data analysis and their seamless and quick implementation.
In such a scenario, data-driven marketing powered by new-age tools & techniques and services become critical to understand, assess, and service the customers. Data-driven organizations are more likely to acquire customers, retain customers, and be lucrative as a result.
IAMAI brings a series of 3 roundtables with Oracle to evangelize the need to design a blueprint for personalized marketing excellence, outpace the change with real-time experience and provide frictionless services for better customer engagement visibility throughout sectors and businesses.