present
Elevate Omnichannel Experience.
Maximize Customer Lifetime Value
20th July 2023
06:30 PM
The Leela Ambience, Gurugram
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present
Elevate Omnichannel Experience.
Maximize Customer Lifetime Value
17th August 2023
06:30 PM
Conrad, Bengaluru
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About the Roundtable

How brands can harness hyper-personalization to elevate digital experiences and unlock customer Growth, Engagement, Advocacy & Retention (GEAR) Accustomed to services that somehow understand what each individual wants and appreciates - consumers have now come to expect the same level of attention from all brands and businesses they interact with across all the devices that define their daily journey. This dynamic turns up the pressure on marketers to deliver marketing, messaging and communications that satisfy the unique needs of individual customers in real-time.

Join us where industry experts, business leaders, and executives will come together to share their experiences, knowledge, and insights as to how in this ever-evolving landscape of customer behaviour, businesses can build better customer engagement strategies to deliver unique experiences to their customers to transform them into loyal customers and brand advocates.

Hyper-personalization is the new expectation. It is also the opportunity marketers must embrace to differentiate their offers and drive:

Growth: Customers are 40% more likely to spend “more than they had planned” when their buying experience is hyper-personalized.
Engagement: 71% of customers expect brands to deliver personalized experiences today, and 76% are disappointed when brands fail.
Advocacy: 80% of consumers prefer to buy from brands that offer personalized experiences.
Retention: 91% of consumers are more likely to shop again with brands that “recognize, remember, and provide” relevant offers and recommendations.
Key Discussion Points
Changing customer preferences and expectations from brands/businesses
Customer engagement and retention - the cornerstone of success for digital brands?
How brands can build a retention strategy
Importance of data-driven marketing, real-time analytics, segmentation & omnichannel engagement
Delhi Speakers
Alok Paul Co Founder Berrylush
Amitabbh Singh SVP Sales & Marketing Pantanjali Ayurved
Anadita Mittal Head of Strategy & Digital Transformation VLCC
Anuj Kapur Head Product PolicyBazaar
Bhavay Pruthvi Head of Ecommerce Libas
Deepti Jain Head Digital Marketing Oberoi Group
Manasi Karmarkar Head of Digital Marketing TCNS Clothing
Manish Gupta Marketing Director Yum Brands
Manish Kapoor Deputy General Manager Marketing Relaxo Footwears
Paritosh Bindra Vice President - Ecommerce BlackBerry Menswear
Rachna Khanna GM Marketing -Growth Head Marketing Balancehero India
Rishabh Shukla Sr Manager Freecharge
Sameer Jain VP & Head D2c Ecommerce Max life insurance
Sameer Jain Enterprise Sales CleverTap
Shitiz Dogra Director - Digital Marketing IndiGo
Snigdha Suman Head of Marketing Avon (Quest Retail)
Shruti Shukla Head of Ecommerce Monte Carlo
Udit Jain VP Digital Strategy and Growth Outlook
Vidit Jain Co Founder Kindlife
Vivek M K Lead Growth Zingbus
Bengaluru Speakers
Omkar Joshi Head Marketing India & International Teachmint
Sankalpa Sarkar Head of Product & Growth Walmart
Pratap Behera CMO Ffreedom
Agenda
6.30 pm to 7.00 pm
Arrivals, Registrations & Networking
7.00 pm to 7.20 pm
Opening Remarks by IAMAI & CleverTap
7.20 pm to 8.50 pm
Roundtable Discussion
8.50 pm to 9.00 pm
Closing Remarks by IAMAI & CleverTap
9.00 pm onwards
Networking over Dinner & Cocktails
About IAMAI
About CleverTap
Contact Us
Latika K | latika@iamai.in | +91 98204 08033
Kalyan Biswas | kalyan@iamai.in | +91 99717 68811