28th June 2022 | 12:00 to 13.30 HRS (Jakarta Time)
Influencer marketing in Indonesia has been on the rise in recent years. The e-commerce industry is set to reach $30 Billion in terms of economic spending in 2022 which will increase their marketing budget and marketing activities.The engagement rate on social media platforms has increased post the COVID-19 pandemic.
Social media platforms are seen to be highly driven by influencer marketing in Indonesia. Nowadays, internet users are indulging in social media for purchasing products as their purchase intentions and attitude towards brands is influenced by the way influencers portray the products.
E-commerce brands are spending money on platforms like YouTube, Instagram, and Facebook as part of their digital marketing campaign. Brands are using the influence of social media to create a wider customer base and to optimize their presence in the digital space.
Influencer marketing is increasing the ROI for E-commerce brands by creating brand awareness and targeting potential consumers. E-commerce brands collaborate with influencers to create domestic as well as global market reach.
The discussion will cover the rise of influencer marketing:
To have a better understanding of how e-commerce firms are enhancing their Digital Marketing Strategies using Influencer Marketing.
Learn about the most recent innovations in the e-commerce industry.
Take use of the networking opportunities to improve ROI.
Understanding how to link your brands with Millenial and Gen Z customers.
Understand what your competitors believe about Influencer Marketing.
