Transforming the Customer JourneyTurning Users Into Super Fans
21st March 2023
6:30 pm Onwards
Taj MG Road, Bengaluru
About the Roundtable

The modern growth journey of digital brands doesn’t end with user acquisition. Successful brands understand the need to keep users engaged and hooked onto their platforms to unlock true growth. But user engagement and retention are hard. Research suggests that the average app loses 90% of its users within just three months. Brands are faced with this challenge to decode, especially with increasing distractions, a plethora of options & diminishing loyalty.

The best way for brands to fix this leaky bucket is to retain users by engaging them in the right context at the right place, at the right time.

Join us where industry experts, business leaders, and executives will come together to share their experiences, knowledge and insights as to how in this ever-evolving landscape of customer behavior, businesses can build better customer engagement strategies to deliver unique experiences to their customers to transform them into loyal customers and brand advocates.

Key Discussion Points
Changing customer preferences and expectations from brands/businesses
Customer engagement and retention - the cornerstone of success for digital brands?
How brands can build a retention strategy
Importance of data-driven marketing, real-time analytics, segmentation & omnichannel engagement
Abhay Tandon TVS Motor Company
Abhishek Gupta CleverTap
Achita Khare CRED
Anchit Chandra ONE Muthoot
Ashish Bajaj Narayana Health
Ashwij Shivshankar Winkl
Hammad Khan Vahak
Harshit Sharma CureFit
Hitarth Saini MoneyTap
Nitesh M Smytten
Prabhdeep Bedi PUMA Sports India Pvt Ltd
Rajesh Durai KnowledgeHut UpGrad
Ravi Teja Akondi iMumz
Saketh Ayyagari The Bridge
Sudeep Bansal WOW Skin science
Varun Kulkarni
6.30 pm to 7.00 pm
Arrivals, Registrations & Networking
7.00 pm to 7.20 pm
Opening Remarks by IAMAI & Clevertap
7.20 pm to 8.50 pm
Roundtable Discussion
8.50 pm to 9.00 pm
Closing Remarks by IAMAI & CleverTap
9.00 pm onwards
Networking over Dinner & Cocktails

Internet and Mobile Association of India (IAMAI) is a not-for-profit industry body registered under the Societies Registration Act, 1860. Its mandate is to expand and enhance the online and mobile value-added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers, and other stakeholders. IAMAI represents varied sectors such as digital advertising, digital entertainment, TravelTech, online gaming, digital payments, Fintech, digital commerce, Edtech, Healthtech, Agritech, blockchain, Big data, ML, AI & IoT, AR/ VR, LogisticsTech and so on.

About CleverTap

CleverTap is a modern, integrated, retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML-powered insights & automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai.

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