Gearing Up To Climb The Personalization Ladder And Maximize Growth
13th April 2023
6:30 pm Onwards
The Leela Ambience, Gurugram
About the Roundtable

How brands can harness hyper-personalization to elevate digital experiences and unlock customer Growth, Engagement, Advocacy & Retention (GEAR) Accustomed to services that somehow understand what each individual wants and appreciates -- consumers have now come to expect the same level of attention from all brands and businesses they interact with across all the devices that define their daily journey. This dynamic turns up the pressure on marketers to deliver marketing, messaging and communications that satisfy the unique needs of individual customers in real-time.

Join us where industry experts, business leaders, and executives will come together to share their experiences, knowledge and insights as to how in this ever-evolving landscape of customer behavior, businesses can build better customer engagement strategies to deliver unique experiences to their customers to transform them into loyal customers and brand advocates.

Hyper-personalization is the new expectation. It’s also the opportunity marketers must embrace to differentiate their offers and drive:

  • Growth: Customers are 40% more likely to spend “more than they had planned” when their buying experience is hyper-personalized.
  • Engagement: 71% of customers expect brands to deliver personalized experiences today, and 76% are disappointed when brands fail.
  • Advocacy: 80% of consumers prefer to buy from brands that offer personalized experiences.
  • Retention: 91% of consumers are more likely to shop again with brands that “recognize, remember, and provide” relevant offers and recommendations.

Key Discussion Points
Changing customer preferences and expectations from brands/businesses
Customer engagement and retention - the cornerstone of success for digital brands?
How brands can build a retention strategy
Importance of data-driven marketing, real-time analytics, segmentation & omnichannel engagement
Akash Shukla
Arushi Verma FITPASS
Bhavya Vats Country Delight
Charneeta Kaur Extramarks Education Pvt. Ltd.
Hammad Rahman Nikah Forever
Mridul Ranjan Sahu CuriousJr
Nalin Dhupia Octro
Nikhil Kalra
Rachit Mathur MakeMyTrip
Rahul Agarwal Yes Madam
Sahil Chalana CollegeDunia
Sameer Jain CleverTap
Sandeep Aggarwal DentalKart
Vineet Chirania Trainman
Vishal Gupta Momspresso
6.30 pm to 7.00 pm
Arrivals, Registrations & Networking
7.00 pm to 7.20 pm
Opening Remarks by IAMAI & Clevertap
7.20 pm to 8.50 pm
Roundtable Discussion
8.50 pm to 9.00 pm
Closing Remarks by IAMAI & CleverTap
9.00 pm onwards
Networking over Dinner & Cocktails

Internet and Mobile Association of India (IAMAI) is a not-for-profit industry body registered under the Societies Registration Act, 1860. Its mandate is to expand and enhance the online and mobile value-added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers, and other stakeholders. IAMAI represents varied sectors such as digital advertising, digital entertainment, TravelTech, online gaming, digital payments, Fintech, digital commerce, Edtech, Healthtech, Agritech, blockchain, Big data, ML, AI & IoT, AR/ VR, LogisticsTech and so on.

About CleverTap

CleverTap is a modern, integrated, retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML-powered insights & automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai.

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