Vanitha highlighted Tamil Nadu’s rich entrepreneurial tradition and dynamic economy, positioning it at the forefront of India’s digital transformation. The state is leveraging emerging technologies like AI to boost its digital ecosystem. She emphasized the upcoming AI Mission policy, which aims to set up a large AI centre and partner with organizations like ICT Academy for skill development. "Tamil Nadu is positioning itself to ride the wave of AI, with a focus on high-speed computing centres and providing synthetic data for startups," Vanitha explained.

She also discussed the Tamil Nadu Digital Transformation Strategy, focusing on connected citizens, digital economy, and transformed services. This strategy aims to enhance internet penetration, particularly in tier 2 and tier 3 cities, to achieve the state’s trillion-dollar economy goal by 2030.

Vanitha shared insights on innovative projects at TN Tech Hub, including collaborations with startups in sustainability, space tech, and metaverse technologies. She stressed the importance of mentorship, investment, and market access for these startups.

The session concluded with a call to action for all stakeholders to work together to make Tamil Nadu a hub for digital innovation and economic growth.

Razak and Ranga emphasized balancing core values with market demands. VKC Pride caters to diverse consumer needs through various sub-brands, including durable, affordable footwear; comfort-focused options; and trendy designs for youth. This multi-brand approach aligns with VKC's principles of hard work, honest pricing, and quality.

Ranga shared how Cycle Pure Agarbatti became the world’s first zero-carbon agarbatti manufacturer. Personalized fragrance options have helped the brand connect globally. He shared how Cycle Pure Agarbatti's last-minute sponsorship of the India-Pakistan cricket series in 2004 highlighted India's deep connection to cricket and prayer. This timely marketing opportunity created lasting impressions and deepened consumer connections.

Anecdotes about brand ambassadors and innovative marketing strategies added depth. Razak recounted engaging Amitabh Bachchan during the COVID-19 pandemic to rebrand VKC Pride. Despite Bachchan never endorsing a footwear brand before, his quick confirmation boosted the brand's value. This underscores the importance of ambassadors resonating with the brand's core values.

Both panellists acknowledged the growing role of e-commerce. Razak noted that while it currently makes up a small percentage of VKC’s sales, they are exploring this channel, particularly for youth-oriented products. Ranga discussed how Cycle Pure uses digital platforms to gain consumer insights, tailor offerings, and enhance online presence through storytelling.

International success underscores both companies' adaptability and commitment to quality. Razak emphasized understanding cultural preferences and local regulations when expanding abroad. VKC's experience in India has equipped them to adapt strategies for different regions. Ranga noted that Cycle Pure exports to over 75 countries, reflecting growing global demand.

The session highlighted how Indian brands drive economic growth through innovation and commitment to core values. VKC and Cycle Pure demonstrate that with the right mix of tradition and innovation, Indian brands can thrive globally, creating new market opportunities and reinforcing their standing on the global stage.