A Roundtable Discussion

Digital Transformation Roadmap for SMBs

Exploring how SMBs can effectively leverage technology to streamline operations, enhance customer experiences, and stay competitive in today's digital landscape
27th February 2024
6:30 PM IST Onwards
Jio Convention Centre, Mumbai

IAMAI and Salesforce are delighted to present an engaging roundtable discussion in influencer format on the topic of "Digital Transformation Roadmap for SMBs." This insightful session aims to empower small and medium-sized businesses by exploring effective ways to leverage technology for streamlined operations, enhanced customer experiences, and sustained competitiveness in today's dynamic digital landscape.

Key Discussion Points
  • E-commerce Integration for SMBs:

    • Explore strategies for SMBs to seamlessly integrate e-commerce platforms into their business model.
    • Discuss the impact of online sales on revenue and customer reach.
  • Customer Relationship Management (CRM) Solutions:

    • Examine the role of CRM tools in enhancing customer interactions and loyalty.
    • Share success stories of SMBs effectively using CRM for personalized customer experiences.
  • Cloud-Based Solutions for Scalability:

    • Highlight the benefits of cloud-based solutions for SMBs in terms of scalability and cost-effectiveness.
    • Discuss the challenges and opportunities associated with transitioning to cloud services.
  • Agile Business Processes:

    • Explore the concept of agility in business processes and how technology enables rapid adaptation.
    • Discuss real-world examples of SMBs implementing agile methodologies for quick decision-making.
    • 06:30 PM – 07:00 PM

      Registration & high-tea

    • 07:00 PM – 07:15 PM

      Welcome Note by IAMAI & Salesforce

    • 07:15 PM – 08:30 PM

      Panel Discussion

    • 08:30 PM – 08:45 PM

      Thank you note by IAMAI and Salesforce

    • 08:45 PM Onwards

      Networking Dinner & Cocktail

  • Gunjan Arya
    CEO and Board Member OML Entertainment
  • Sanjay Mehta
    Joint CEO Mirum
  • Tanmaiy Chandanshive
    Head solution Engineering, SMB Salesforce India

Internet and Mobile Association of India (IAMAI) is a not-for-profit industry body registered under the Societies Registration Act, 1860. Its mandate is to expand and enhance the online and mobile value-added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers and other stakeholders.

About Salesforce

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