Rules

Set The Stage

01

  • Use a clean background to make your content shine.
  • Ensure good lighting for clear and visually appealing shots.
  • Dress simply to keep the focus on your message.

Speak the Reel Language

02

  • Experiment with transitions, quick cuts, and snappy edits.
  • Keep it authentic-audiences connect with what feels real.

Stay On-Track

03

  • Duration: 30-35 seconds.
  • Music: Use trending tracks that match your vibe.
  • Theme: Centre your reel around one of the given themes for relevance.

Provide Your information

THEMES

Food : Celebrate India's rich culinary heritage, from street food to regional specialties.

Travel : Capture India's stunning landscapes, iconic landmarks, and hidden treasures.

Fashion : Explore the beauty of Indian fashion, blending traditional and modern styles.

Dance & Music : Showcase India's vibrant rhythm-from classical dances to contemporary beats.

Gaming : Dive into India's growing gaming culture and its influence on entertainment.

Yoga & Wellness : Highlight yoga, Ayurveda, and the essence of a holistic lifestyle.

Road Trips : Share the magic of Indian road trips and scenic adventures.

Tech : Explore how technology fuels creativity with AR, VR, and digital innovation.

Guardrails

Creativity & Originality
Unique storytelling that highlights India's glory, culture, or media prowess.

Alignment with Themes
Reels should reflect defined themes provided, showcasing India as a content and media hub.

Visual Appeal & Production Quality
Quality visuals, sound, and editing native for Instagram's reel format.

Innovation in Reel Format
Creative use of Instagram's tools (filters, effects, transitions) to enhance storytelling.

Prizes:

Will be announced soon

Grand Winners
₹1,00,000 cash prize for each of the 8 theme winners.

First Runners-Up
₹50,000 cash prize for each of the 8 runners-up.

Timelines

Registration Opens: 28th November

Registration Closes: 25th December


After registrations close, the top 20 creators will be shortlisted for the final showdown. Don't miss your chance to shine-register before the deadline!

FAQs

It's a competition to empower creators and enthusiasts to showcase their creativity using Meta's tools. Explore themes, create reels, and stand a chance to win exciting prizes!

Anyone aged 20 and above who's passionate about content creation. Whether you're a beginner or a professional, all skill levels are welcome!

Yes, teams of up to 4 members can participate. Ensure all team members are listed during registration.

  • Click the "Submit Now" button on the event page.
  • Complete the registration form.
  • Follow the instructions sent to your email.
  • Registration Deadline: 25th December 2024
  • Event Dates: 5th - 9th February 2025 at Bharat Mandapam, New Delhi
  • Length: 30-35 seconds
  • Themes: Choose one from Food, Travel, Fashion, Dance & Music, Gaming, Yoga & Wellness, Road Trips, or Tech.
  • Music: Use trending tracks.
  • Background: Keep it clean and distraction-free.
  • Lighting: Film with proper lighting.
  • Edits: Use creative transitions and cuts.
  • Creativity: Unique and innovative ideas.
  • Technical Skill: Effective use of Meta tools.
  • Engagement: How well your content resonates.
  • Presentation: Quality and professionalism of the reel.

Upload your completed reel to the submission platform before the deadline. Follow the guidelines provided during registration.

  • 8 Grand Winners: ₹1,00,000 each<< /li>
  • 8 Runners-Up: ₹50,000 each

For any queries, email us at neha.g@iamai.in .

Contact us

Neha Gadi | neha.g@iamai.in