Rules And Eligibility

Eligibility Criteria:

• Projects and innovations launched/completed between 1^st July 2023 to 31^st August 2024.
• All Digital Native Brands, agencies, and third-party solution providers relevant to the categories, who have done any project that qualifies under any of the categories of awards within DNB Awards can create an account.
• Anyone who has created an account can submit any number of entries across all categories after paying the required fee online. However, all entries must be original, and the entrant must either own the work or have permission from a client or other appropriate party to nominate the work, with all rights granted therein. If an entrant without such rights submits an entry, the entrant will not be eligible for the competition.

Rules:

• A company can submit multiple nominations under one registration.
• Please fill out a separate form for each category.
• All submissions must be in English.
• Each submission should clearly demonstrate the strength in the specific category by articulating differentiators, innovation, and impact created.
• Application fees applicable per category/submission.
• Submissions are open till 23:59 PM IST on 12^th October, 2024.

Fees for the Entry Submission

Enter Before	IAMAI Member	Non-Member
Early Bird Deadline: 20th June 2024, Thursday	₹6,000 + GST	₹9,000 +GST
Regular Deadline: 22nd July 2024,Monday	₹8,000 + GST	₹12,000 +GST
Application Acceptance End Date with late fee- Wednesday, 31st July 2024	₹10,000 + GST	₹14,000 + GST

 

No nomination fee to be paid for the ‘Special Fintech Achievements’ category.

Judging Criteria:

• Each entry will be rated against five parameters
• Each parameter holds equal weightage
• The final score is weighted average of parameter scores

Sr. No	Criteria	Evaluation Methodology
1	Innovation	Jury shall focus on a few elements of the campaign like content, design, technological innovation, and the unique nature of the underlying idea. It includes writing, music, and relevant use of animation, video or anything that communicates a creative marketing message.
2	Unique Proposition	Jury shall evaluate campaign based on how different and strong the value proposition is, how easy is it to replicate this for other players and what the competitive advantage offered.
3	Strategy	An entry should demonstrate an approach to the overall purpose and target audience throughout each element of the campaign.
4	Execution of campaign	Jury shall focus on linking the purpose and effect between objectives, strategy and results of the campaign. Additional factors to be considered shall be effective use of resources, technology and implementation of the campaign.
5	Results of campaign	Campaign will be evaluated based on the results of the campaign based on whether the campaign achieved desired results, whether it was able to reach the target audience or on any other statistic which will help in proving the results of the campaign.
6	Overall Experience	An entry should demonstrate frequently may be more or less than the sum of its parts. The overall experience shall include creativity, content, structure, visual design, functionality, and interactivity.