Rules And Eligibility

Eligibility Criteria:

Individuals Submitting Entries for the Digital Responsibility Awards 2025 should be Actively Involved in India on the Submitted Digital Project Between. 1^st October 2023 to 30th September 2024.

Rules:

1. Please fill out a separate form for each category
2. All submissions must be in English
3. Each submission should clearly demonstrate the strength in the specific category by articulating differentiators, innovation, and impact created
4. Application fees applicable per category / submission
5. Submissions open till 23:59 IST on 20^th December, 2024.
6. "In categories with three or fewer entries, the judging scores will determine if a shortlist is created. Judges will unanimously decide whether any awards will be given at the second round of judging. In the Digital Responsibility Awards, there will be only one winner selected for each category."

Fees for the Entry Submission

	MEMBER	NON-MEMBER
Early Bird	2000 INR	2500 INR
Regular	2500 INR	3000 INR
Extended	3000 INR	3500 INR

Refund Policy: Once paid, no refunds will be issued

Judging Process:

The Digital Responsibility Awards nominees and winners are selected by judges from the best work entered through the call for entries. Judging is done in two stages:

 

PHASE ONE | PRE-SCREENING

1. The shortlist is decided on a pre-set criteria for the respective category.
2. Judges evaluate and score each entry.
3. Each campaign is screened by multiple judges.
4. A voting system selects the highest marks given in each category.
5. The entries with the highest scores become the category finalists.

 

PHASE TWO | JURY MEET

1. The shortlist is decided on a pre-set criteria for the respective category.
2. Voting by Judges establishes the ranking in each category, which is the basis for the juries' discussion.
3. Judges evaluate the merits of each shortlisted entry to determine the category winners.
4. Judges score each campaign from 1-10 - 1 being lowest and 10 being highest.
5. Scores are tabulated, and entries are awarded.

 

Judging Crieteria

A comprehensive methodology has been established to fairly and accurately evaluate each entry based on its merits. The assessment criteria include:

1. Strategy

   Entries will be evaluated on how well they demonstrate a thoughtful and insightful approach to the core issue and target audience, maintaining consistency with the strategy throughout all campaign elements.

2. Execution

   The jury will look for a clear cause-and-effect relationship between the campaign's objectives, strategy, and outcomes. They will also consider factors such as the effective use of resources and technical excellence in executing integrated campaigns.

3. Creativity and Innovation

   The jury will assess the originality of the concept, creative use of communication channels, and innovation in measuring results.

4. Results

   The evaluation will consider the complexity of the challenge, the scale of the results, and how effectively the strategies and communication methods achieved the set objectives.

5. Additional Considerations

   The jury will also qualitatively assess the clarity of the written submission, including campaign overview, challenges, objectives, strategy, and results. Wherever possible, include facts and figures to support claims, providing the jury with a well-rounded and informed perspective of your campaign.