Any content campaign used to market products/services to other businesses so as to win over clients for business, collaborations or partnerships will be eligible to be awarded under this category.

Awarded to the most creative and strategic use of Internet search technology to achieve a direct SEO marketing objective.

Any brand that willfully creates and uses high quality content specifically for mobile as a medium to promote its products and/or services will be eligible for this category of awards. Games, apps etc. are also applicable to be entered.

The award celebrates the power of branded content to create meaningful connections with audiences and drive business results. It honours creativity, innovation, and effectiveness of a branded content campaign that successfully engaged and connected with its target audience. The winning campaign in this category will have demonstrated exceptional storytelling, aligning the brand's values with those of its audience and having effectively communicated the brand's message. The marketing campaign communication should be an indirect means of interaction with the target audience through long format videos, short films, web series, podcasts, e-books and others.

This award recognizes the efforts of a brand in introducing a new product to the market. Nominations must clearly demonstrate creativity, innovation, and effectiveness in their campaigns, which have resulted in successful sales and increased brand awareness. To be eligible for this award, a brand must have launched a new product within the past year, and the campaign must have been launched within the same period. The campaign must have utilized various marketing channels to promote the product effectively and generate excitement around its launch.

This award recognizes a brand that made a positive social impact through a not-for-profit campaign. It celebrates the brand's commitment to creating meaningful change in the world. Nominations must clearly demonstrate creativity, innovation, and effectiveness in addressing a social or environmental issue and how the campaign has successfully engaged the target audience, increased awareness about the issue, and inspired action towards a solution. The campaign should have been executed by NGOs, government or public organizations, trusts, etc. Private organizations and MNCs cannot apply in this category.

This award recognizes a brand that has successfully utilized technology to create an innovative and effective marketing campaign. It celebrates campaigns that have leveraged technology - AR/VR/AI/ML/bots/Metaverse and other technologies to drive engagement, increase brand awareness, and achieve measurable results. Nominations must clearly demonstrate creativity, originality, strategic thinking, effective use one or more technology platforms or tools and measurable results from it.

This award recognizes a brand in creating exceptional customer experiences and building long-term relationships with their customers. It celebrates campaigns that focus on delivering an exceptional customer experience across all touchpoints and improving overall customer engagement. Nominations must clearly demonstrate brands' deep understanding of customer needs and expectations, how it created innovative and personalized experiences that resonate with their target audience in addition to creativity, originality, effectiveness and measurable results.

This award recognizes a brand that has successfully leveraged cohesive and engaging product design and packaging to engage with their customers. The product design and packaging should successfully captures the essence of the brand, resonates with their target audience, and enhances the overall customer experience. It celebrates innovation, creativity, and excellence that goes into creating an outstanding product design and packaging campaign. It acknowledges the strategic thinking, attention to detail, and craftsmanship that are necessary to develop a compelling and effective design and packaging. Nominations must clearly demonstrate the quality of the design and packaging, the degree to which it aligns with the brand's identity, the effectiveness of the campaign in engaging the target audience, and the overall impact on the brand's business results.

The award celebrates a brand that has used sports to engage with their target audience and achieve specific marketing objectives. It recognizes campaigns that have successfully leveraged sports as the central medium to connect to the consumer to create compelling and engaging marketing campaigns that resonate with their target audience by leveraging a specific sport league, live sporting events, or sports person. Nominations must clearly demonstrate creativity, engagement, impact, innovation and brand's ability to create unique and memorable experiences that captures the attention of their target audience and inspire them to engage with the brand.

The award recognizes a brand that has successfully launched a marketing campaign during the festive season aimed at directly engaging with their target audience and taken the most creative and impactful approach to reach them. Nominations should clearly demonstrate objective, understanding of the target audience, approach to messaging, measurable outcomes, and effective use of multiple channels to create a cohesive and impactful campaign. Eligible campaigns may include social media campaigns, influencer partnerships, experiential marketing events, product launches, or any other consumer-facing marketing initiative.

Any multilingual non-English campaign for Bharat improvised as per the region & successfully broke the language barrier with art and appealed to the audiences in a minimum of 2 or more than two Indic languages is the best fit for this sub-category

Any influencer led marketing campaign which made use of a powerful, unique content to communicate with the target group on digital media platforms to drive favorable results.